Sony KDL-40W3000

The Sony KDL-40W3000 makes a statement with breathtaking picture quality. And with Live Color Creation, you'll get deep, deep blues and natural greens for overall colors that draw you right into the picture. The Sony KDL-40W3000 takes convenience to the next level with Xross Media Bar that lets you access set up menus, user controls, and more by pushing the XMB menu button on the remote making navigation through the menus smooth and fast. Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound.