Sony KDL-40V3000

The Sony KDL-40V3000 has Live Color Creation, so you'll get deep, deep blues and natural greens for overall colors that draw you right into the picture. Take convenience to the next level with Xross Media Bar that lets you access set up menus, user controls, and more by pushing the XMB menu button on the remote making navigation through the menus smooth and fast. The S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, sound doesn't need to be bounced off of side walls or other surfaces to hear three-dimensional sound. Add a sparkle to any room with the KDL-40V3000 with its new black picture frame design and quiet operation.