Sony KDL-40S3000

The Sony KDL-40S3000 40-inch LCD TV delivers crisp clear images with the BRAVIA Engine™ Video Processing System. Several special picture enhancement technologies are integrated into the processor to create better gradations with more detail, enhanced contrast, and improved color performance. The KDL-40S3000 also has a Digital Contrast Enhancer circuit to improve contrast by enhancing all areas from dark to bright in parallel with texture control providing a three dimensional picture. Color Reality, enables the expression of all the colors of life in vivid detail for dark and bright scenes. Details in dark areas of the picture are there, just like they are supposed to be.

Xross Media Bar is Sony's Emmy Award winning on-screen navigation that provides quick access to various set up functions and features. For instance selecting different types of media is made fun and easy by scrolling horizontally across icons until you find the type of media you are looking for. After selecting the media type, a list of its content appears as vertical thumbnails. Key set up menus and features work the same way. The main benefit of the XMB™ is that users can navigate through on-screen menus without taking their eyes off of their TV.

The KDL-40S3000 has HDMI™ and PC connectivity designed for maximum versatility. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface and supports enhanced or high definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. The HDMI and PC inputs (HD-15-pin) offer easy connection to your PC, allowing you to use your high resolution KDL-40S3000 as a computer monitor.

The light sensor intelligently adjusts the screen brightness to match the ambient light in a room, ensuring a comfortable viewing experience. In a dim room for example the screen automatically reduces brightness making it much more comfortable for viewing.