Whether it's in a lobby, a retail setting or a conference room, the PPM50M7H delivers your message brilliantly with its exclusive DNIePro (Digital Natural Image enhancement) technology, a 10,000:1 contrast ratio and 1,300 nits brightness. You can also control up to 10 monitors with one PC with Samsung's MDC. Top it off with multiple anti burn-in technologies to make sure your picture remains compelling for years to come.